1. Test Recycled Diamonds, Offer As Design Option & Extension Of The Estate Case

    Test Recycled Diamonds, Offer As Design Option & Extension Of The Estate Case


    Over the past couple of years fashion-minded shoppers have placed an even bigger emphasis on sustainability, with fine jewelry topping their wish lists. In particular, recycled diamonds are becoming increasingly important for jewelers, as the global diamond-mining yield continues to diminish, reports Women’s Wear Daily (WWD) in August 2021.

    The popularity of recycled diamonds has increased dramatically since the pandemic, with many engagement ring shoppers asking for recycled stones. Jay Moncada, owner of Perpetuum Jewels, told WWD that before the pandemic four out of 10 engagement ring shoppers inquired about recycled diamonds, and now that number is closer to seven.

    Jeweler Jean Prounis of Prounis Jewelry told WWD that 100% of her custom engagement ring clients have requested recycled stones. “These diamonds are being reset over and over. It’s nice to work with what already exists — it also goes to show why diamonds are so special. If a material like a diamond can retain its value for hundreds of years, that is true luxury.”

    Even the Natural Diamond Council (NDC), an entity formed by the world’s largest diamond mining companies to promote the value of natural diamonds, endorses the recycled diamond trend. For NDC, it reinforces the value of buying a naturally sourced diamond over lab-grown stones or other stone options.

    “People are looking for things that are sustainable and not disposable,” NDC CEO David Kellie told WWD. “Supporting recycled diamonds plays to the long-term viability of the diamond proposition.”


    Offer the Option

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  2. Pre-Owned Jewelry Market is Booming,  Jewelers Should Get Their Share 

    Pre-Owned Jewelry Market is Booming,  Jewelers Should Get Their Share 


    Luxury goods are made to last, and the trend for purchasing pre-owned fine jewelry and watches has been on the rise.

    The trend in the secondary market is growing for many reasons, among them an increase in online sales, changing consumer preferences, and rising concern about the sustainability of luxury goods, particularly among younger consumers, finds the Boston Consulting Group (BCG). These trends were well underway before COVID-19 hit, but the pandemic, and the economic slowdown it created, has accelerated them.

    Published September 2020, BCG’s report on the hard luxury market shows that the market for secondhand hard luxury items, primarily watches and pre-owned/estate jewelry, is worth over $22 billion worldwide and growing annually at 8%, which is much faster than the luxury industry overall. 

    In a BCG survey of 12,000 luxury consumers from 10 countries conducted with Altagamma in 2020, 62% said they would consider buying a secondhand luxury item and 25% said they had made a purchase in the past year (with 18% of them buying watches and jewelry).

    In the hard luxury category, watches account for about 75% of secondhand sales, and pre-owned/estate/antique jewelry makes up the remaining 25%, finds BCG. The secondhand watch market is well established. In fact, McKinnsey & Company, in its State of Fashion report 2021, describes the secondhand watch market as joining the mainstream, set to become the industry’s fastest-growing segment, reaching up to $32 billion in sales by 2025 (up from 18 million in 2019).

    The market for pre-owned jewelry has lots of room to

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  3. Good As New, Overcoming Recycled Diamonds’ Inferiority Complex

    Good As New, Overcoming Recycled Diamonds’ Inferiority Complex


    Diamond is the hardest mineral on the planet, so it’s no wonder it’s regarded as the ideal product for recycling. Because of its strength and durability, diamond can be used more than once without trace-of-wear.

    Recycled diamonds actually offer the perfect story of sustainability — averting the need to mine or grow in a lab a new diamond product. Recycled diamonds also deliver on natural diamond’s “forever” promise, by maintaining their value as a precious, finite gemstone, and as an enduring symbol of love.

    Yet, the perception exists that if a product is recycled/reclaimed/repurposed it may not be of superior quality. 

    Recycled diamonds, while not a new concept, is a category that many jewelers, designers and small manufacturers may never have considered before, because they perceive that what is available on the market is of inferior cut and quality to newly manufactured stones.

    What they may not know is that the bulk of reclaimed diamonds (about 75%) are re-manufactured to modern cut specifications. Literally, the goods are good as new. That has been the experience of White Pine Wholesale, a leading supplier of recycled diamonds that buys exclusively from the diamond and jewelry trade. 

    When reclaiming diamonds, White Pine receives large parcels of mixed goods that include old makes, bad makes, chipped and broken stones, and an assortment of different sizes, shapes and qualities. 

    The stones are first cleaned by boiling them in acid to remove dirt and to “frost” any CZs in the pa

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  4. Melee on Demand | The Alt-Bridal Trend

    With the rise of millennials came the rise of alternative and quirky bridal trends, jewelry included. Alternative bridal designs offer a certain uniqueness that is appealing to young consumers. These brides no longer want a 2 carat engagement ring. In fact, some don’t want a diamond at all! Wearing unique settings, diamond bands, or gemstone rings has become an option for those brides that either want to stand out from their peers or those that would rather spend that money elsewhere, like on a honeymoon or a home.

    In a time where being socially conscious and politically aware has become trendy, today’s brides have also begun to take a company’s sustainability and social responsibility practices into consideration when choosing a ring. We now see brands like Brilliant Earth, Do Amore, Bario-Neal, Stone & Strand, and so many more creating sustainable jewelry, and thanks to social media it has never been easier for these brands to target millenials.

    When it comes to jewelry there are several ways to get that “alt-bridal” look without moving out of the diamond category altogether. A lot of designers are using different cuts like rose cut, old miners, and transitional cuts. Some designers even use rough stones in their production. These more affordable diamond cuts paired with unique castings can make for some pretty fun styles!

    Rose Cut Diamonds

    Having emerged in Europe in the 1500’s, the rose cut is one of the oldest styles of diamond cutting. While these were popular in the Georgian and Victorian Eras, they all but disappeared when the round brilliant cut arrive in the mid 1700’s. Today this cut is making a resurgence because of its vintage-like appearance. With every bride wanting to be unique, it is the perfect way for them to still have a diamond ring, but one that looks different from more traditional styles. Another factor that is often enticing a

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