Independent Jewelers: The Cornerstones Of Our Industry
At the core of the jewelry industry (it is not only about the shiny gemstones and beautiful metals) are the independent jewelers. The small and medium-sized retailers that constitute approximately two-thirds of the US jewelry market have faced increasing competition from the majors and digital platforms, yet their unique value remains undiminished.
At the heart of the jewelry experience is a unique emotion - one that is carefully cultivated and nurtured by independent jewelers. They form a vital bridge between the material and the emotional, creating a bond of trust with their customers. In an article published on June 11th, Rapaport quotes David Kellie, CEO of the Natural Diamond Council (NDC), capturing it eloquently, "There's a large amount of trust that goes into what we










