WHICH JEWELRY RETAILERS BUY-BACK AND OFFER TRADE-IN PROGRAMS IN 2026?

ELIGIBILITY & REQUIREMENTS

• The purchase price of new jewelry must be at least double the trade-in value, excluding tax and shipping.
• Example: if original earrings were bought for $500, the new purchase must be at least $1,000.
• Store credit is not issued — new jewelry must be purchased during the upgrade.

EXCLUSIONS

• No trade-in value for gemstones, gold, silver, or other metals.
• Diamonds that are chipped, cracked, damaged, or purchased as previously owned are ineligible.
• Trade-ins only apply for new diamond jewelry, not previously owned gemstone or metal jewelry.

RESTRICTIONS

• Accepted only from customers with addresses in North America or the United Kingdom.
• A 30-day retention period applies to returns associated with trade-ins (except in Alaska, Hawaii, Oklahoma, North Carolina, Delaware, and Florida).
• Trade-ins are processed in-store only — not available online.

ENGAGEMENT RING UPGRADE PROGRAM

Tiffany & Co. does not offer a standard buyback program. However, they have an upgrade program specifically for engagement rings — customers can trade in their Tiffany engagement ring for a new one, provided the new ring is at least twice the value of the original purchase. The trade-in value is based on the original purchase price. Tiffany does not buy back other types of jewelry.

SELLING TIFFANY ON THE OPEN MARKET

Tiffany jewelry retains its value well, often fetching a good percentage of the original purchase price on the secondary market. Items should be appraised by a certified gemologist or a reputable buyer like White Pine to understand their market value. Retaining the original Tiffany blue box and documentation can also enhance resale value.

LIFETIME DIAMOND TRADE-IN

Zales offers a trade-in and upgrade program for diamond jewelry purchased from their stores. Customers can trade in old diamond jewelry for new pieces, receiving the full value of the original purchase price. The new purchase must be at least double the original item's price. Trade-ins are done in-store only and cannot be completed online.

ELIGIBILITY & EXCLUSIONS

• Only Zales diamond jewelry qualifies for trade-in.
• The upgrade purchase must be double the original purchase price or more.
• Color gemstone, pearl jewelry, damaged diamonds, and Previously Owned Treasures are not eligible.
• Bring your Zales diamond jewelry to a local store for consultation and evaluation.

HOW IT WORKS

REEDS Jewelers allows customers to trade their diamond jewelry for a new diamond purchase, provided they present either the original diamond warranty or the original sales receipt. The original diamond jewelry must not be chipped, cracked, or damaged.

KEY TERMS

• The net purchase price of the new diamond jewelry must be at least double the net purchase price of the trade-in item.
• Example: if the original diamond was purchased for $1,000, the new diamond must be priced at $2,000 or more — resulting in a net cost of $1,000 after the trade-in.
• Taxes and other charges are not included in determining the trade-in value.

UNDERSTAND MARKET VALUE

Before selling, have your jewelry appraised by a certified gemologist or a serious buyer like White Pine to understand its true market value. Retail price and resale value are very different figures.

KEEP YOUR DOCUMENTATION

Keeping original receipts, certificates of authenticity, and original packaging can significantly increase your resale value. Buyers place a premium on completeness and provenance.

CHOOSE REPUTABLE BUYERS

Opt for well-known retailers or reputable buyers to ensure a fair and transparent transaction. Check Google reviews and verify credentials before committing to any sale.