Selling Your Premium Brand Watch: Why White Pine Is the Right Buyer for Rolex, Omega, Cartier & More
Matt Cacioppo -September 11, 2025Selling Your Premium Brand Watch: Why White Pine Is the Right Buyer for Rolex, Omega, Cartier & More
The market for pre-owned luxury watches has grown rapidly over the past decade, with record auction prices and a thriving resale market online and in major cities around the world. For owners of premium timepieces such as Rolex, Omega, Audemars Piguet, Cartier, and Panerai, this has created both opportunities and challenges: the opportunity to unlock significant value when selling, and the challenge of finding a trustworthy buyer who will offer a fair, competitive price.
At White Pine, we specialize in purchasing not only fine diamond jewelry but also premium brand watches. Our reputation as one of the largest buyers and recyclers of diamonds and jewelry in the United States extends naturally into the luxury watch category. Whether you’re looking to sell a single Rolex Submariner or an entire collection of Cartier or Panerai pieces, we provide a safe, transparent, and rewarding




